Privacy Policy

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Disclaimer: In case of any discrepancy, the English version will take precedence over translated versions.

We deeply value the trust you place in us and are committed to safeguarding your personal information and ensuring secure transactions. This Privacy Policy outlines how Our Shop Trends E-Commerce Platform and its authorized affiliates (collectively referred to as “Our E-Commerce Platform,” “we,” “our,” or “us”) collect, use, share, and process your personal data through our website, mobile application, and mobile site (collectively referred to as the “Platform”).

While you may browse certain sections of the Shop Trends E-Commerce Platform without sharing personal data, please note that we do not offer products or services outside India. Your data will primarily be stored and processed within India.

By accessing or using the Shop Trends E-Commerce Platform, providing your personal data, or availing of our products and services, you agree to be bound by this Privacy Policy, the Terms of Use, and other applicable terms. These are governed by Indian laws, including data protection and privacy regulations. If you disagree, please refrain from using the Platform.

Collection of Your Information

When you interact with our (website, app) online platform, we collect and store information provided by you. Once you share personal data, you are no longer anonymous to us. Required fields will be clearly indicated, while optional fields can be omitted based on your preferences. You can choose not to provide specific data, although this may limit access to certain features or services.

We may collect the following types of information:

Personal Data: Includes your name, email, phone number, address, payment details, and health-related information when you transact, set up an account, or participate in events or contests.

Behavioral Data: Your browsing habits, purchase preferences, and interactions on the Platform.

Correspondence: Emails, letters, or feedback shared on the Platform or our social media channels.

Loyalty Programs: Generic Information such as name, contact details, and demographic data when you enroll in loyalty programs or interact with third-party partners.

We may also track URLs accessed before and after visiting our Platform, IP addresses, and browser details for analysis and enhancement of user experience.

Use of Your Information

Your personal data is used to:

Process orders, deliver products and services, and handle payments.
Communicate with you regarding orders, promotions, and offers.
Enhance user experience and customize content.
Conduct internal research on user demographics, preferences, and behavior.
Comply with legal and regulatory requirements.

With your consent, we may access additional data such as SMS, location, or device information to provide tailored services and ensure compliance with certain requirements, such as issuing GST invoices or evaluating eligibility for credit products.

Cookies

We use cookies to analyze web traffic, improve navigation, and enhance security. Cookies do not store personal data. You may disable cookies via browser settings, but this may limit certain functionalities of the Platform. We also use third-party analytics tools, such as Google Analytics, for insights into customer behavior. You can manage cookie preferences or opt out of analytics tracking through respective platforms.

Sharing of Personal Data

We may share your personal data with:

Authorized Affiliates and Trusted Partners: For order fulfillment, payment processing, and service delivery.

Regulatory Authorities: As required by law or to address legal claims and disputes.

Third Parties: For surveys, marketing campaigns, or other activities, with your consent.

If we merge, restructure, or are acquired, your data may be transferred to the new entity, subject to this Privacy Policy.

Links to Other Sites

Our Platform may contain links to third-party websites or applications. These external sites are governed by their privacy policies, and we recommend reviewing them before sharing any personal information. We are not responsible for their practices.

Security Measures

We implement stringent physical, electronic, and procedural safeguards to protect your personal data. However, data transmission over the internet is not entirely secure, and users are advised to safeguard their account credentials.

Opt-Out Options

You can opt out of receiving non-essential communications, such as promotional or marketing emails. Details about opting out will be provided within such communications.

This Privacy Policy reflects our commitment to transparency and your privacy. For further queries, please contact us directly.